Preliminary figures released after Super Bowl LX put Bad Bunny’s audience at 135.4 million, which, if confirmed, would top the previous record of 133.5 million viewers set by Kendrick Lamar in 2025.
The ranking from early reporting places Bad Bunny’s show ahead of other high-profile halftime performances, including Michael Jackson (133.4 million), Usher (129.3 million), Rihanna (121 million) and Katy Perry (118.5 million).
Bad Bunny’s set was noted for celebrating his Puerto Rican roots and was performed almost entirely in Spanish, a first for a Super Bowl halftime show.
NBC, which broadcast the game, supplied the audience estimates that form the basis of the record claim. Official Nielsen totals will follow in the coming days, but multiple outlets are already reporting the new peak.